Podcast Radio is to launch its own original podcasts by UK creators in addition to its existing content.
The announcement was made at the RAIN Digital Britain summit on Wednesday (9 December) highlighting digital success across media, agency, podcasting, audio and on-demand.
Podcast Radio Original Shows – PRO-Shows – will be released across the main podcasting platforms along with being broadcast on Podcast Radio’s DAB+ channels in London, Surrey, Manchester and Glasgow.
The first three UK PRO-Shows will feature TV and radio personality Jayne Middlemiss; Love Island’s Anton Danyluk and mum SherieAnn; and radio man, Paul Robinson who interviews music and screen stars.
Podcast Radio is an independent platform for discovering and promoting podcasts through digital broadcasting and a radio-like experience online. It features sample episodes of podcasts from all over the world introduced by “podjocks” who also interview content creators.
Speaking on RAIN’s Podcast, Short-form Audio and Trends panel session, Podcast Radio CEO and Founder Gerry Edwards said: “We’re now becoming podcast producers ourselves to make these original podcasts for broadcast on the station as well as for download or streaming across all the main podcast platforms.
“In Podcast Radio, we’ve already built the platform to promote podcasts, so we’ll make sure they receive priority promotion on air and online.”
More new PRO-Shows as well as content partnerships with worldwide podcast producers will be announced in the New Year. This year Podcast Radio has partnered with Radio New Zealand, Curiouscast in Canada and Evergreen in the USA.
