The enterprise insights platform Stravito’s second season of its Consumer Insights Podcast has launched.
Hosted by Stravito Founder and CEO Thor Olof Philogène, the show examines the role of market research at major global companies to help listeners manage and improve their insights.
In season one, Thor spoke with insights leaders at Wayfair, McDonald’s, Electrolux, LinkedIn, and Capital One — with each sharing their real stories of market research in action.
Some of the key topics that were addressed, included how insights help to deliver sustainable business growth and how to conduct more meaningful proprietary research.
The new season will go even deeper to examine the role of insights in major global businesses with guests from high-profile companies including La-Z-Boy, Cineplex and Ulta.
Thor Olof Philogène says: “We launched the Stravito Consumer Insights Podcast to elevate insights as a core business function and create a dedicated outlet for insights professionals to learn from their peers, and we’re excited to report an overwhelmingly positive listener response that cemented our decision to develop season two.
“Optimizing the use of insights is one of the most transformative endeavours an enterprise can pursue, and leading global brands are now proactively reaching out to us with interest to share their experiences and guidance. We couldn’t be more thrilled to help share these learnings and educate business leaders of all kinds about the success-defining power of consumer insights.”
The Stravito Consumer Insights Podcast is available on platforms including Apple Podcasts and Spotify.
