Podstock has announced its first major international expansion through a new partnership with global podcast network PododX Group.
The deal sees PodX adopt Podstock’s multi-platform analytics and management platform across its international portfolio, bringing audience and revenue insights into a single, centralised analytics hub for the first time.
PodX unites studios including Lemonada Media, Platform Media, Perfect Day Media and Nouvelles Écoutes, operating across multiple markets, languages and formats.
Through the integration, the group will be able to streamline operations across its studios and measure performance consistently across regions, content types and platforms.
The partnership is designed to address a growing challenge in podcasting, where shows are distributed across numerous platforms, often resulting in fragmented measurement and incomplete performance data.
Matt Sayward, Chief Strategy Officer at PodX, said fragmented measurement is a common issue wherever the group operates. He said the partnership will allow PodX to better understand audiences across platforms and markets, enabling smarter creative and commercial decisions and stronger support for talent, studios and partners.
Michael Paretzky, Co-Founder and CEO of Podstock, said PodX operates one of the most innovative global podcast networks, but that scale brings complexity. He said unifying data across languages, genres and regions will help PodX move faster and make decisions with greater confidence.
For Podstock, the agreement marks a significant milestone as the company moves beyond its existing markets and positions itself as a global analytics solution for podcast networks managing international portfolios.
