Podcast analytics and management company Podstock has announced a new partnership with Ballen Studios and a three-year contract extension with Dear Media.
The partnerships are designed to enhance measurement, monetisation, and scalability for podcast networks that distribute content across multiple channels.
Podstock’s platform gives publishers unified insights across audio, video, and social media, helping them better understand audience behaviour and improve commercial performance.
“Podstock’s platform helps us unlock new revenue opportunities and streamline operations,” said Michael Bosstick, Founder and CEO of Dear Media. “Their technology empowers our teams to make data-driven decisions across audio, video, and social platforms. We’re excited to deepen our partnership and continue innovating together.”
As podcast publishers increasingly expand beyond RSS feeds into YouTube, connected TV, and social media, demand for integrated analytics continues to grow.
Research from Metricool shows that 87% of top US podcasts now maintain a YouTube presence, while 82% use Instagram and short-form video to attract audiences. Edison data further reveals that 79% of weekly listeners have consumed a video podcast.
“Podcasting is a multi-platform ecosystem,” said Michael Paretzky, Co-Founder and CEO of Podstock. “Our partnerships with Ballen Studios and Dear Media reflect a shared commitment to modernising how podcast businesses operate by connecting the dots between content performance and monetisation wherever you get your podcasts.”
Podstock’s growing portfolio includes Blue Wire, Locked On, and Wave Sports + Entertainment, among others, as the company continues to expand its footprint among networks reshaping the future of podcasting.
