Radiocentre is launching a new podcast series to support its latest campaign, Advertising Amplified, which aims to highlight the power of radio advertising for brands.
The six-part podcast, launching later this summer, is part of a wider integrated campaign encouraging brands to invest more of their media budget into radio to amplify their advertising impact.
Advertising Amplified spans radio, digital audio, out-of-home, social media, and digital display, and the podcast will explore why radio remains such a vital part of the marketing mix, featuring insights from leading creative, media, and advertising experts.
The wider campaign was developed with global communications agency Weber Shandwick, who devised the concept and created all visual elements, while Radioville produced the humorous radio ads voiced by comedian Diane Morgan, known for her roles in Motherland and as Philomena Cunk.
Speaking about the campaign, Radiocentre’s client director Lucy Barrett said: “We hope this campaign will remind advertisers of radio’s enduring power, its growing audiences and the compelling evidence that it can amplify the impact of their advertising. It remains a vital and highly effective part of any robust marketing strategy.”
Amy Garrett, UK President at Weber Shandwick, added: “Radio is such a compelling medium for brands. There is a visceral power to audio, one that truly connects with consumers and drives lasting commercial benefits for advertisers. We’re excited for people to experience how the Advertising Amplified campaign transforms this sonic power into visuals across OOH and digital.”
