Digital media company, Realm is now the exclusive US sales partner for Adelicious’ entire podcast slate.
This partnership builds upon Realm’s initial collaboration with Adelicious, which began in 2023 and focused on a selection of shows.
With the expanded agreement, Realm will use its expertise in the US podcast ad market to drive high-impact opportunities for Adelicious’ entire podcast portfolio. Realm will now also represent newly announced Adelicious partner Immediate’s podcasts for US ad sales.
Sarah Bentley, Realm’s Head of Network said: “Realm’s commitment to delivering exceptional results for our partners is unwavering.
“Deepening our partnership with Adelicious marks another significant milestone in what’s already been an exciting start to the year for Realm.
“We’re thrilled to bring their entire lineup of premium podcasts to the US market, adding to our already robust slate. With shows that inform, entertain, and spark curiosity across multiple categories – paired with Realm’s proven sales expertise – this partnership offers brands a powerful way to connect with engaged listeners.”
Craig Eastwood, Commercial Operations Director at Adelicious, added: “Realm has been a brilliant, trusted partner for Adelicious over the last year, helping us to grow both our business, and more importantly, our shows in the US market – creating greater opportunities for our creators.
“Their deep understanding of the industry, combined with a track record of delivering exceptional results for our shows, made this an obvious next step in our partnership.”