SSRS has acquired Edison Research, bringing together two major names in polling, media, and audience insight.
The company says the deal strengthens SSRS’s global expertise in election and opinion research, while enhancing its position in the fast-growing fields of podcasting and digital media analysis.
Edison Research, founded by Joe Lenski and Larry Rosin, is known for its pioneering work in election and audio research.
Since 2003, it has been the exclusive provider of Election Day polling for the National Election Pool in the US and has carried out major international studies across Europe, Africa, the Middle East, and Latin America.
Under the agreement, both Lenski and Rosin will join SSRS’s leadership team, helping to shape the company’s next phase of growth and innovation.
“By bringing Edison Research and SSRS together, we’re combining two teams with a shared passion for research and innovation,” said Melissa Herrmann, President of SSRS. “Our alliance expands the ways we can support research partners and deepens our ability to help the public, media, and policymakers make sense of how people think, vote, and engage with the world.”
Larry Rosin added: “Both companies are dedicated to rigorous methodologies and advancing the field of research. Together, we will build on Edison’s legacy in audio and election studies while creating new opportunities for growth.”
The two firms will continue to serve existing clients while introducing new capabilities in media measurement, audience insights, and public opinion tracking, reinforcing their shared commitment to transparency, quality, and originality.
