Molly DeMellier has been appointed as Chief Operating Officer by Sundaze PR, to strengthen its position representing technology brands supporting the creator economy.
Founder Sarah Jackson, who previously led global PR at Acast, will now become the CEO.
DeMellier joins Sundaze from her previous role as Marketing and PR Director at Acast US, bringing experience in audio, technology and creator-focused communications.
Based across the US and UK, the agency plans to increase its North American presence and expand its services for B2B brands within the creator tech stack.
Sundaze was founded just over two years ago and has gained recognition for strategic PR focused on storytelling and strong media relationships.
With this leadership change, the agency is turning its attention toward platforms, tools and infrastructure that enable the modern creator economy.
“There’s a huge gap for supporting this industry with quality communications and we’re building an agency tailored to fill it,” said Sarah Jackson, CEO of Sundaze.
Molly DeMellier said: “The strong foundation Sarah has built at Sundaze, plus our three decades’ combined experience, make us well positioned to help these brands and the visionary leaders behind them.”
Current clients include Adelicious, FlightStory, Larj Media, Slipstream, Sounds Profitable and Wondercraft.
