Taylor Swift’s guest appearance on the New Heights podcast has propelled the show to one of its strongest performances in the past year, according to exclusive Spotify data.
The company says that the episode brought in more than a 3,000% increase in new listeners compared to the average of the previous five episodes.
It also saw a 2,500% rise in average streams, with a notable spike at around 8:45pm ET – just one hour and 45 minutes after release, when listening jumped by 1,100%.
Female listenership also surged by 618% on day one compared to the recent average, despite women already making up the majority of the audience at 58% over the past five episodes. This dramatic increase underscores the strong draw Swift has among the show’s listeners.
New Heights, hosted by NFL stars Travis and Jason Kelce, has attracted a loyal fan base since launch, but the Swift episode’s reach marks a new high point. The data suggests the appearance not only engaged the existing audience but brought in a substantial wave of new fans.
With results like this, Swift’s impact on podcast engagement continues to demonstrate her unparalleled influence in entertainment and media.
