The Capsule #inconversation podcast will be available to customers travelling on British Airways flights.
It becomes a part of the airlines Audio In-Flight Entertainment offering supplied by Spafax UK. The deal was brokered by audio content agency This Is Distorted, which will see the release of three episodes for in-flight listening in the podcast’s first Inflight entertainment partnership.
Now in its fourth year, the popular health and wellbeing podcast hosted by Natalie Anderson, features female issues, with well-known guests sharing stories and giving advice.
Natalie says: “I am thrilled that the podcast will be available to customers of British Airways. I’ve learnt an incredible amount from the most amazing women in making this podcast and I’m delighted that more people will benefit from their stories and expert knowledge.”
Alex Jungius, Director of This Is Distorted commented: “The partnership with Spafax UK is really exciting. Podcasting has boomed in the last few years and partnerships like this really demonstrate the power of podcasts within the entertainment mix.”
Philippa Starns, Audio Manager UK at Spafax added: “I have worked with This Is Distorted placing DJ Mixes onboard British Airways for many years, so was delighted to discover they are now involved with podcasts.
“The podcast revolution has been immense and probably the greatest development in audio listening for many years. A January 2023 Yougov survey revealed podcasts present one of the biggest growth opportunities for UK media in 2023, and that Brits expect to listen to more podcasts this year.
“British Airways are proud to have carried an extensive podcast library onboard for a long time, and I am delighted that The Capsule is now joining that library. Natalie’s engaging manner, fascinating subjects and inspiring guests will enhance the journey for many of our customers.”
The partnership coincides with series eight of The Capsule #inconversation podcast which returns today, Sunday 9 April on all major platforms.
