Uber has signed a six-month sponsorship deal with Steven Bartlett’s The Diary of a CEO podcast to extend its brand reach.
The deal, coordinated by Uber’s media agency EssenceMediaCom and Adelicious, the podcast’s hosting and monetisation network, includes Uber, Uber Eats and the Uber One membership.
The six-month campaign kicks off with a focus on the benefits of Uber One and then moves to highlight Uber’s train booking capabilities.
Uber is also sponsoring Bartlett’s own TikTok channel, which has 1.6m followers, as part of the deal.
Danny Gray, Director of Venture Investments & Commercial Partnerships from The Diary of a CEO said: “The team, including Steven, uses Uber every day, so this collaboration was the perfect fit for us.
“The alignment between our podcast and Uber’s goals creates a powerful partnership that we believe will directly resonate with our audience.
“We are already receiving positive feedback from the first ads that have gone live and are confident this will continue.”
The agreement also marks the first time Adelicious, representing podcast advertising for The Diary of a CEO, has partnered with Uber.
Andrew Goldsmith, Managing Director at Adelicious, said: “This Uber sponsorship deal speaks to the incredible efforts Steven and his team have done to make The Diary of a CEO a weekly must-listen for so many across the UK.
“We’re looking forward to working with both the show and Uber to continue to amplify the show’s reach and contribute to the success of Uber’s campaign.”
