Vodafone Business has launched a new social-first video series in partnership with Steven Bartlett’s FlightStory Studio.
Its launch is aimed at inspiring and supporting small and medium-sized enterprises across the UK.
The new series forms part of Vodafone’s wider business.connected programme, which aims to equip one million SMEs with digital skills by the end of 2025.
Content is produced by Bartlett’s studio, FlightStory, and is designed to connect with entrepreneurs where they already spend time, across TikTok, Instagram, YouTube and Facebook.
Each short-form episode features a rotating panel of founders and experts who discuss real challenges in digital marketing, AI, and ecommerce, while offering practical tips, insight and support.
The first four episodes focus on digital creativity, AI tools, building online businesses, and selling online.
Maria Koutsoudakis, Brand Director, VodafoneThree said: “As the Nations Network, we’re dedicated to finding fresh, innovative ways to engage with entrepreneurs across the country. That’s why we are delighted to collaborate with Flight Story Studio on this ground-breaking video content series designed specifically for the entrepreneurial community.
“We understand the many demands small business owners juggle daily and have crafted this series to engage them during their everyday digital moments offering a space to feel acknowledged, supported, and inspired.
“By adopting a panel format with guests rotating episodically, we offer a variety of perspectives and experiences. This approach ensures the content remains honest, practical, and relatable.
“Often, the most valuable lessons come from those actively navigating the challenges daily, and we are thrilled to provide them with a platform to share their unique journeys and inspire the next wave of aspiring business owners.”
Christiana Brenton, CRO and Co-Founder of FlightStory Studio added: “This partnership with Vodafone Business is unlike anything we’ve done before and that’s exactly why it’s so exciting. It represents the first time we’ve opened up our proprietary FlightStory blueprint – the very same tools, methodologies, and experimentation engine that powers The Diary of a CEO – to an external partner.
“Together, we’re removing the editorial guesswork and giving Vodafone Business access to a system designed to pre-test and optimise everything from content themes to promotional hooks, all in the name of earning attention and building real connection.
“With Steven serving as Vodafone’s Digital SoS ambassador in 2024, this partnership is underpinned by real alignment in mission and mindset. At its core, it’s about helping more entrepreneurs feel seen, supported, and less alone – and we’re proud to help Vodafone Business become the go-to network for the nation’s SMEs.”
The video series represents a major shift in Vodafone Business’s content strategy, moving to an always-on, mobile-first approach that reflects how today’s SMEs consume content. The format and topics are crafted using FlightStory’s experimentation model to ensure relevance, authenticity, and real impact.
To watch and learn more, visit: vodafone.co.uk/business/sme-business/business-connected.
