Apparently, 2022 is the year when many of us have decided to start podcasting as a new year’s resolution.
According to a survey by Acast, more than 1 in 10 of us are planning to launch our own podcast in the coming year.
Podcasting is a fast-growing industry, with varying estimates of how many of them are currently available, but those listening to them is growing quickly. Edison Research suggests there are 28 million UK podcast listeners and 80 million in the USA.
For those who intend to start a podcast this year, Acast, which is the world’s leading independent podcast company, surveyed* 500 people in the UK and found that more than 1 in 10 (12.4%) are intending to do so.
Of those planning a new podcast, 42% said it was specifically a new year’s resolution, with 60% saying they aim to launch their new show towards the start of the year — February being the most popular month.
The results underpin many 2022 industry predictions that suggest podcasting will emerge as a cornerstone of the creator economy in 2022.
Matt MacDonald, Chief Product Officer at Acast, said: “The people we surveyed were members of the UK public — not already established podcasters or names — which underpins our belief that podcasting should be open to everyone, and reinforces the accessibility of the medium.
“Having your own podcast is a great resolution for 2022 — it requires minimal equipment or set-up and, if you’ve got a story to share, podcasting will help you find your audience. It’s our mission to inspire people and give them the confidence and support they need to start their podcasting journey — so many new year’s resolutions are broken, but this is one we would love to see come to fruition.”
*Source OnePulse — Sample 500 Nat Rep respondents / 62 prospective podcast creators, December 2021.
Original article – Acast blog.
