As part of a new initiative with Spotify, Wireless Studios has launched two new short-form podcasts – Times news briefing and talkSPORT HIT.
Both podcasts are three minutes in length with top of the hour news style reporting from the Times and talkSPORT. The bulletin style content will give listeners everything they need to know from the world of news and sport.
The Times news briefing is a collaboration with The Times and Times Radio, offering the latest headlines and analysis from the newspaper in audio format. The podcast will be updated three times across the day, 5 days a week and at least one update over the weekend.
Meanwhile, talkSPORT HIT will deliver stories from the world of sport every day from the radio station. Listeners can keep up to date with all the latest sporting results, transfers and talking points, as well as unique access and reaction to major sporting events carried live on the talkSPORT network.
The new podcasts are the first news content that Spotify listeners will hear as part of a major new Spotify playlist product, Your Daily Drive, showcasing The Times and talkSPORT’s audio journalism to millions of Spotify listeners. Your Daily Drive is Spotify’s first playlist bringing news podcasts and personalised music together all in one place.
As well as distribution on Spotify, The Times news briefing and talkSPORT HIT will also be made available on other podcast platforms, on the Times Radio and talkSPORT mobile apps and on smart speakers as flash briefings.
Wireless Director of Strategy and MD of Wireless Studios, Jimmy Buckland said: “The Times news briefing and talkSPORT HIT respond to growing audience demand for short-form audio, providing a perfect complement to our popular live radio and podcast offerings.
“We are excited to be working with Spotify to introduce audiences to the high quality journalism and sports coverage offered by The Times and talkSPORT, whilst offering listeners a new way to keep up to date with the latest headlines.”
