Zoo 55, part of ITV Studios, has signed a new partnership with Spotify that will see ITV Studios content available on the platform for the first time.
This deal strengthens Spotify’s expanding video catalogue and opens up new audiences for ITV’s best-known entertainment brands.
The agreement launches with popular episodes and compilations of The Graham Norton Show; alongside VICE Studios’ documentary series I Was a Teenage Felon and Dead Set on Life.
All titles will be available to Spotify users worldwide, extending the reach of programmes to audiences.
Chris Whiteley, Managing Director of Northern Europe at Spotify, said: “We are thrilled to welcome ITV Studios’ content to Spotify.
“ITV Studios bringing such high-quality, popular video programming to our platform allows us to further enhance the user experience and provides our audience with even more reasons to engage with Spotify.”
Graham Haigh, COO of Zoo 55, added: “We’re excited to join forces with Spotify to deliver some of ITV Studios’ most-loved shows to their global audience. As vodcasts boom, these titles shine in both video and audio and this is just the start of what we’ll bring to our fans on Spotify.”
