As part of its commitment to help podcasters develop their business, Acast introduced Sponsored Stories six months ago. It a premium ad format with a focus on storytelling where advertisers get longer spots with high production values and more opportunity for creativity.
The concept has turned out to be successful with the likes of American Express, Sainsbury’s, AMC+, Corsodyl, Uber Eats, the UK Department for Education, Heinz, HelloFresh, Belong, Channel 4, Kia, Sky, and Transport for London running Sponsored Stories campaigns.
According to a recent study from Nielsen, longer ads (of 60 seconds or more) drive even higher lifts among consumers. When it comes to seeking more information about a brand, for example, Nielsen found that longer ads are nearly 70% more effective — and that’s been borne out in the results brands are already achieving through Sponsored Stories.
From the Acast blog
Jack Preston, Director of Acast Creative, UK+ and US has taken a look at five Sponsored Stories campaigns which, he thinks, demonstrate why the company introduced them.
