Acast has entered an agreement to be the commercial representative for The New York Times’s audio advertising sales in the UK.
The New York Times joins a growing number of publishers, networks, and media companies using Acast to monetise podcast programming outside of its country of origin, including Vice, BBC, PBS NewsHour, CBC, A+E Networks, The Economist, the FT, the Guardian, and others.
Leading the slate is The Daily, from The New York Times, hosted Michael Barbaro and Sabrina Tavernise, a podcast that has redefined what the news sounds like. This deal provides opportunities for UK advertisers to effectively reach The Daily’s highly engaged audience.
The podcast reaches more than 20 million listeners each month and is recognised for its industry-leading quality and audio storytelling, to attract its large global audience. Audio is a key part of The New York Times’s mission to become the essential digital subscription for every curious person seeking to understand and engage with the world.
Josh Woodhouse, Regional Managing Director, Acast UK and Ireland: “This deal with The New York Times on The Daily adds yet another jewel in the crown to our premium offering for our advertisers in the UK. The combined scale we can now provide across the open podcast ecosystem demonstrates a unique opportunity for brands who want to align with trusted publishers.”
Tom Armstrong, Vice President of Global Advertising, The New York Times: “We look forward to working with Acast to continue bringing The New York Times’s robust and wide-ranging audio programming to more advertising partners around the world. Acast’s local footprint provides another channel for advertisers in the UK to engage with The New York Times’s influential audiences through our audio portfolio.”
