Special interest content and platform Immediate Media Co has entered a partnership with Spotify’s Megaphone to host its podcast portfolio.
Immediate’s output includes the HistoryExtra Podcast, which recently celebrated 200 million downloads, Radio Times’ View From My Sofa, BBC Gardeners’ World Magazine Podcast and the BBC Good Food Podcast with Tom Kerridge.
It produced 750 podcast episodes last year, with 12 ongoing series across its brands and 5.5 million downloads each month.
The new partnership will help increase the reach and profile of Immediate’s content, driving innovation and commercial growth.
Sean Cornwell, Immediate’s Platforms CEO, says: “Immediate has been consistently growing our podcast output, reach and revenues over the last few years, and our partnership with Spotify will help further accelerate this growth.
“The combination of our trusted brands and quality content is continually attracting new audiences and this partnership will enable us to significantly scale our proposition.”
Chelsea Bradbury, Head of UK Publisher Partnerships at Spotify says: “Over the past year, we’ve been focused on strengthening Megaphone’s already robust offering to ensure it remains the best place for publishers to understand and grow their audiences and monetise their content.
“We are thrilled to partner with Immediate Media and we believe these tools will play a critical role in helping them accelerate their growth.”
