Nielsen has appointed media measurement specialist Julie DeTraglia to oversee content and strategic insights across its marketing division.
In the role, she will shape strategy for Nielsen’s editorial marketing output, covering social media, insights articles, client communications, events, sales enablement tools and podcasts.
The company says she will act as a strategic narrative engine within Nielsen marketing, working at the intersection of data, culture and technology to translate complex measurement insight into clear messaging for clients and partners.
She will be based at Nielsen’s New York headquarters and report to Sacha Weinberg, Nielsen’s Head of Global Marketing.
Julie most recently worked as Vice President of Ads Measurement at Netflix, where she focused on advertising measurement approaches across the platform.
Before that she was Global Head of Sports Strategy and Research at Amazon, developing audience and content strategy insights.
She has also held research leadership roles at Disney, Hulu and NBCUniversal, building experience across major streaming and broadcast environments.
Sacha Weinberg, Nielsen’s Head of Global Marketing, said: “Julie has a rare talent for transforming data into clear, actionable strategy. She doesn’t just look at where the market has been, she identifies the signals that tell us where it’s going next.
“Her ability to synthesize deep historical insights with current market dynamics will be a game changer for how we deliver value to our clients in a constantly evolving landscape.”
Nielsen is focused on creating solutions and products with its clients. The company has recently hired several top executives who held leadership positions at major US clients.
