Lemonada Media will use new forecasting tools to improve how it sells and manages podcast advertising.
The independent publisher has partnered with Flightpath to bring more structure to its inventory management, campaign planning and revenue strategy as it continues to grow its podcast portfolio.
The agreement introduces forecasting and campaign performance prediction across Lemonada’s sales operations.
This gives its revenue team a clearer, centralised view of inventory across platforms, helping to plan advertising more accurately and respond to demand more effectively.
With access to real time performance insights, Lemonada can better manage campaign pacing and identify potential revenue opportunities earlier.
The system also aims to improve coordination between content output, sales teams and advertiser expectations.
Mike MacDonald, Head of Revenue at Lemonada Media, said the company is focusing on improving visibility as it scales its business.
He said: “We’re excited to partner with Flightpath to bring greater clarity and precision to our forecasting and campaign management.”
Mike added that deeper insight into inventory and performance will help the company support its creators while delivering more consistent results for advertisers.
The partnership also introduces centralised traffic management tools, designed to streamline workflows and reduce operational complexity across the business.
Laurie Belleau, Chief Revenue Officer at Flightpath, said the company is working with Lemonada to support its next phase of growth.
“Flightpath brings together reliable inventory forecasting and predictive analytics to provide the visibility and control needed to drive sustainable revenue growth,” she said.
Lemonada has built its network around creator-led shows, and the new tools are intended to support that model by aligning advertising demand more closely with available content.
The deal reflects continued investment in data and automation across the podcast advertising sector, as publishers look to improve efficiency and make better use of inventory at scale.
