Ozen.fm is adding NumberEight’s audience intelligence technology to give advertisers more precise podcast targeting without using personal identifiers.
The partnership brings AI-based audience segmentation to Ozen.fm’s global marketplace, which connects advertisers with podcast inventory across multiple countries and languages.
NumberEight analyses contextual signals and demographic patterns to build audience segments in more than 100 languages. The system is designed to help brands reach relevant listeners while remaining privacy compliant.
For podcasters and publishers using Ozen.fm, the move is intended to increase the value of available inventory by giving advertisers better tools to plan and optimise campaigns.
Rodrigo Tigre, Co-Founder and President of Ozen.fm, said: “This partnership is about unlocking the next level of intelligence in audio.
“We’ve built a platform focused on global scale, curation, and monetization. With NumberEight, we’re adding a smarter layer of audience intelligence that helps advertisers to connect with listeners more meaningfully and more effectively than ever before.”
Ozen.fm says its platform offers curated, brand-safe podcast inventory at scale, across thousands of shows from dozens of countries.
Emma Raz, Commercial Director at NumberEight, said: “Audio has long lacked scalable, privacy-compliant targeting.
“By partnering with Ozen.fm, we’re bringing our audience intelligence to a truly global, multilingual marketplace, helping advertisers reach the right listeners with confidence, while empowering publishers to increase the value of their inventory.”
The companies say the partnership will give advertisers a more advanced way to combine contextual relevance with audience intelligence as podcasting continues to grow internationally.
