Audioboom has launched AdRip — a new proprietary ad tech tool that helps podcast creators monetise back catalogue content.
AdRip — available to podcasters within Audioboom’s hosting and distribution platform — automates the removal of live read advertising, historically embedded into the podcast, without the need to re-edit or republish the show.
AdRip replaces the embedded advertising with ad-breaks, creating new inventory that can be remonetised through Audioboom’s sales channels every time an episode is listened to in the future.
Audioboom’s creator network receives more than 91 million downloads every month, with back-catalog content — episodes that have left the first sales window — making up more than 50% of that consumption. Podcasters using AdRip will now have an easy way to capture new revenue from their old episodes.
“AdRip will significantly increase the value that creators are able to realize from their work,” said Stuart Last, CEO Audioboom. “They can benefit from the proven performance of live read advertising, while ensuring they continue to generate revenue from their work in the future through the automated updating of that advertising.”
AdRip launches this month for creators in Audioboom’s premium network.