Bauer Media has announced a new partnership with Spiritland Productions, expanding its podcast portfolio.
The agreement will see Reasons To Be Joyful with Gaby Roslin and Simon Mayo’s Books of the Year join Bauer Media’s growing audio offering with Bauer taking on commercial representation for both shows.
The partnership, which takes effect immediately, strengthens Bauer’s relationship with its on-air talent, as both presenters are already part of the company’s radio lineup.
Simon Mayo currently hosts the Drivetime Show on Greatest Hits Radio, while Gaby Roslin presents on Magic Radio on Saturday mornings.
Reasons To Be Joyful with Gaby Roslin focuses on uplifting, thoughtful conversations with a wide range of guests, many of whom also feature on Roslin’s weekend radio show.
The podcast centres on themes of optimism, joy and resilience, offering listeners reflective and positive discussions that sit comfortably alongside Bauer’s broader speech and music output.
Simon Mayo’s Books of the Year brings together author interviews, recommendations and discussions from across the publishing world.
Hosted by Mayo alongside long-term collaborator Matt Williams, the podcast has built a loyal following by combining in depth literary conversation with Mayo’s experience as one of the UK’s most recognisable broadcasters.
Joe Haddow – Head of Production for Spiritland Productions said: “We’re very lucky to get to work with these three brilliant broadcasters every week on their excellent podcasts. And now – we get to work with the top team at Bauer as well! Just like chilli and chocolate, Gavin & Stacey, and Bert and Ernie, this feels like a winning combo!”
Lucie Cave Chief Creative Officer Podcasts added: “Spiritland Productions is known for producing premium, distinctive audio, and we’re thrilled to be working with them on Reasons To Be Joyful with Gaby Roslin and Simon Mayo’s Books of the Year – Podcast.
“With both presenters already part of the Bauer on-air family, this partnership feels like a natural progression, strengthening our podcast portfolio and offering great opportunities for audiences and advertisers alike, including via Rayo.”
