dmg media has agreed a deal to bring its rosta of podcasts to Adelicious covering both current titles and new forthcoming shows within its launch strategy.
Since Jamie East took on the role of Head of Podcasts in 2023 at dmg media, the company’s audio portfolio has expanded significantly. From a single hit podcast, The Trial of Lucy Letby, 12 months ago, to now having a double-digit chart-topping slate, primarily under the Daily Mail brand, with over 26 million listens in its first year.
Adelicious will represent dmg media commercially to brands, increasing revenue opportunities while working closely together on both podcast growth and launch strategies.
Craig Eastwood, Commercial Operations Director at Adelicious, said: “The Daily Mail Group is the most engaged news brand in the UK, and Jamie and his team have developed one of the most ambitious and exciting line-ups we’ve seen in a long time.
“This collaboration presents a significant opportunity for advertisers to reach an engaged, high-value audience, which we know podcast listeners to be.
“We are delighted to welcome them to Adelicious and look forward to working together to attract listeners and secure some excellent advertising opportunities for their shows.”
Jamie East, Head of Podcasts at dmg media said: “We have expanded from a single (albeit huge hit) podcast at dmg media 12 months ago to a substantial and enviable slate today, with many more shows in production.
“Our ambitions are vast, and we needed a dynamic partner proud to work with us, capable of keeping up with this momentum and ensuring access to the right brands to support us in making the best possible content for our listeners.
“We found everything we needed in a partner with Adelicious and are very much looking forward to our future with them.”
