BMW has hired Edith Bowman to host a new 10-part podcast series where she talks to pioneers in music about various topics the industry is facing.
Subjects for the Play Next podcast series will include the future of festivals in a post COVID-19 world, the role of technology in music production and where it goes next and the power of music in driving change for social movements.
Edith will also feature tracks from her pick of new up and coming artists to watch out for.
Broadcaster and DJ Giles Peterson will join Edith in episode one. He’s the founder of the Worldwide Festival in France, which should have celebrated its 15th edition this year and he’ll be discussing the future of festivals.
For episode two, Edith will be talking to the legendary film-music composer Hans Zimmer about how the production of music is changing. With the onset of artificial intelligence, Hans will share his views on what it means for the future of music production and whether machines can be as creative as humans.
In each episode Edith will play three tracks from hot new artists, shining a spotlight on the ones to watch and the tracks to stream.
Edith Bowman said: “I am thoroughly excited about this podcast. The music industry is an ever evolving machine and I’m looking forward to speaking to a fascinating collection of people at the top of their game to find out where we go from here. But I’m particularly thrilled to be celebrating new music. It’s been exhilarating to explore and discover some wonderful bands and artists who are doing really fantastic things.”
Underlining the importance of music in our lives, Michelle Roberts, Marketing Director at BMW UK says: “This podcast talks to some of the innovators in this world, and also shines a light on the next generation of artists.
“We felt this was particularly important in 2020, as many of these artists haven’t had a platform this year. The Play Next partnership is an extension of BMW’s support for music.
“Like all other music fans, we might have had to cancel our festival plans this year, but we’re proud to bring this podcast to the listener.”
The BMW Play Next podcast is available from tomorrow, Wednesday 12 August on all major streaming platforms.
