Headgum acquires Nicole Byer’s Why Won’t You Date Me?

Comedy podcast network Headgum has acquired Why Won’t You Date Me? with Nicole Byer.

The long-running award-winning comedy and dating podcast from the comedian and actress, is returning to Headgum’s rapidly expanding podcast network.

Additionally, ad sales will now be managed through Gumball, the Headgum-owned marketplace for advertisers to buy host-read ads directly from podcasters. Nicole will also start to record video episodes from Headgum’s LA and New York studios.

Each week on Why Won’t You Date Me?, Byer invites fellow comedians, friends, and ex-flings to talk romance and share their wildest dating tales, from cringeworthy first dates to jaw-dropping hookup stories.

The show has racked up dedicated fans and awards over its eight-year run, including the iHeart Radio Podcast award for Best Female Host, the Webby Award for Best Comedy Podcast, and the Ambie Award for Best Comedy Podcast.

Notable guests from its catalogue of episodes include Keke Palmer, Tony Hale, Nikki Glaser, Jesse Tyler Ferguson, Lil Rel Howery, Franchesca Ramsey, and many more.

Upcoming guests include Lauren Lapkus, Sarah Silverman, Jimmy Kimmel, Sherry Cola, Nick Kroll, Ben Schwartz and Randall Park.

Nicole Byer said: “Why Won’t You Date Me? is my favourite podcast child – just don’t tell the others. I’m looking forward to bringing her back home to Headgum, where we first launched the show in 2017.

“I’ve hosted WWYDM for many years, and it’s scary and comforting to know that there will always be new content when it comes to dating – whether it’s fresh horror stories, new relationship scenarios, and unbelievably cute love stories – and I’m thrilled to be the host helping my listeners navigate it all every week.”

Headgum VP of Content, Kaiti Moos commented: “There’s no question that Nicole is one of the top podcast hosts of all time – there is rarely someone who is so prolific and so consistently hilarious – and Why Won’t You Date Me? is a comedy podcast classic.”

Headgum Director of Marketing, Marika Brownlee added: “Headgum and WWYDM grew together after the show’s launch in 2017, and we’re thrilled to reunite at this exciting stage for both Nicole’s career and our network.

“From iconic live shows to co-hosting Newcomers, Nicole has been an integral part of Headgum, and we’re honoured to continue supporting her podcast empire and all the hard work she puts in.”

New episodes of Why Won’t You Date Me? are released on Fridays on all podcast platforms, including on the Why Won’t You Date Me? YouTube channel.