Latest US data shows audio accounts for nearly 20% of adults’ daily time
The latest research from Nielsen and Edison Research for Q3 2024 audio listening in the US shows adults spend nearly four hours listening to audio every day.
Nielsen has published The Record: Q3 U.S. Audio Listening Trends, which is a quarterly report card on how U.S. consumers spend their audio listening time.
The report says that audio accounts for nearly 20% of daily time; in Q3 2024 that translated to 3 hours and 57 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
From July to September 2024, listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 11% with streaming audio services and 3% with satellite radio.
Among 18–34-year-olds, radio now accounts for the majority of daily time spent with ad-supported audio, growing to 51% in Q3 vs. 48% in Q2 and listening share for podcasts among 18-34 audiences decreased for the second consecutive quarter to 31%, down from 35% in Q2 and 37% in Q1.
Go to: The Record: Q3 U.S. Audio Listening Trends to read the report.