Podcast production company, Listen has appointed of Emma Williams as Director of Marketing and Partnerships.
The newly formed position will see Emma lead the company’s commercial and growth strategy across its award-winning visualised slate, expanding originals and Labs, the marketing and consultancy division.
Emma brings 15 years of PR and media expertise, including a three-year stint at The Diary of a CEO, where she was involved from its startup phase.
She played a pivotal role in the podcast’s rapid growth, securing extensive press coverage and booking major guests such as Stephen Fry, Lewis Capaldi, and Louis Theroux.
Emma also expanded the podcast’s distribution to 14 airlines, including BA, Emirates, and JetBlue, and launched the first video podcast fast channel on Samsung TV Plus across the UK, Germany, Austria, and The Netherlands.
Additionally, she worked on the USA chart-topping podcast, Modern Wisdom, hosted by Chris Williamson, securing high-profile guests and new distribution opportunities to broaden the show’s reach and impact.
At Listen, Emma will work to grow the existing podcast slate, drive fresh creative and commercial opportunities for talent-led original podcasts and through Listen Labs, she will grow the podcast consultancy.
Josh Adley, Managing Director at Listen says: “Emma joins us at a hugely exciting time for the company, 2024 has been our most widely recognised and commercially successful year to date.
“As we move into the next phase of Listen’s growth, Emma’s unrivalled experience of building global podcast brands and securing flagship commercial deals will add significant value to Listen’s shows. The insight she will bring to Listen Labs will be invaluable to our clients.”
Emma Williams adds: “With its reputation as a leader in visualised podcasts, I’m incredibly excited to be joining Listen at such a pivotal time. I’m looking forward to bringing my experience to the team and contributing to the ongoing success and growth of its exceptional diverse podcast slate and beyond!”