LiveRead.io launches order management ad-tech platform
Ad-tech startup, LiveRead.io is launching an order management ad-tech platform for podcast creators and networks, brands and advertising agencies.
The software integrates a number of processes into a centralised database to simplify every aspect of video and audio podcast advertising, boosting efficiency, lowering operating costs and reducing errors.
One case for a mid-size podcast network demonstrated that LiveRead decreased time spent on accounts receivable and accounts payable by 88%, the company said. LiveRead also identified and prevented errors totalling 1.67% of the company’s annual revenue. This resulted in an ROI of 453.33%, and this figure doesn’t include the time saved on administrative tasks through the platform.
“LiveRead has simplified all of our campaign management pain points. It’s super intuitive and easy to use,” said Jamiel Hibbert, Head of Partnerships at Flagrant Media Group.
LiveRead’s offering streamlines creating media plans and insertion orders, automates ad copy delivery instantaneously to its entire roster of hosts, maintains ad calendars, confirms ads ran correctly, sends/tracks invoices and payments, audits assets to maintain deadlines, aggregates episode delivery impressions across different hosting platform, and more.
By seamlessly integrating all of these elements, LiveRead provides a delivery solution that allows all relevant parties to view transparent, up-to-date information.
Early beta users of LiveRead include The Always Sunny Podcast (Glenn Howerton, Charlie Day, and Rob McElhenney), Good for You (Whitney Cummings), The Basement Yard (Joe Santagato), Bad Friends (Andrew Santino, Bobby Lee), Flagrant (Andrew Schulz), Brilliant Idiots (Charlamagne tha God, Andrew Schulz), BlueChew, Miracle Brand, Magic Spoon, ADOPTER Media, Flagrant Media Group, and more.
“I first came up with the idea of LiveRead on a phone call with Glenn Rubenstein of podcasting ad agency ADOPTER Media,” said Alex Aldea, founder and CEO of LiveRead. “We were airing our frustrations on the state of transparency, organizational fluency, and lack of relevant ad-tech tools in the influencer space, and I knew there was a solution I could bring to market.”
LiveRead is founded on the principles of reducing the barriers of entry for everyone in influencer marketing regardless of their size.
“Typically, enterprise technology this sophisticated is only available to Fortune 500 companies willing to spend six figures a year on a multi-year commitment. Even then, the software doesn’t typically integrate with any external parties,” stated Mike Perrigue, Chief Technology Officer. “We are offering every podcaster, network, brand and agency dynamic pricing in order to be available for anyone who could use LiveRead to improve their podcast advertising experience.”
You can find more information or set up a demo by visiting the LiveRead.io website.