Oxford Road has published a new industry report, “The State of Audio Advertising 2025: The Chief Audio Officer’s Guide to Finding Our Frequency”.
The report was first presented at the third annual Chief Audio Officer Summit and aims to provide a clear, data-led framework for understanding the current audio advertising landscape.
It covers what is driving change, where the opportunities lie, and how brands can approach growth in a fragmented marketplace.
With the sector experiencing rapid shifts, the document examines major trends including network changes, the growth of video-led listening, and ongoing challenges around measurement.
These issues, according to Oxford Road, have left advertisers struggling to navigate a market that lacks consistent definitions and shared approaches.
“The State of Audio Advertising 2025” highlights listening behaviours, spending shifts, and significant market moves that are shaping this year’s advertising environment. It also gives readers an exclusive preview of the upcoming “What Brands Want” report, alongside Oxford Road’s perspective on the industry’s most notable headlines.
By condensing a wide range of data and insights into one guide, Oxford Road intends the report to support advertisers, publishers and creators who are working to plan and deliver campaigns in a market that is continuing to evolve at speed.
The full report is now available to download at oxfordroad.com/soaa25.
To watch Oxford Road’s The Media Roundtable episode on “The State of Audio Advertising 2025”, visit: https://www.youtube.com/watch?v=-yX7HTUEH0g.
