Podcast empowers radio stations to boost digital traffic and revenue

The Better Radio Websites podcast is for radio station managers and content creators looking to maximise their online presence.

Hosted by radio veteran and industry expert Jim Sherwood, the podcast has become the definitive guide for radio stations aiming to dominate their digital markets.

Each week, Sherwood is joined by people in the industry, from Corey Elliott of Borrell & Associates, who shares data-driven insights on the future of digital advertising, to Seth Resler, a community builder in the radio space, who explores strategies for fostering deeper listener engagement online.

Most recently, media and tech journalist Pete Pachal offered his expert perspective on the impact of AI content on radio station websites.

In the latest episode, Jim Sherwood sits down with Melissa Boswell Townsend, owner and General Manager of Boswell Media, to discuss the critical role of a successful radio station website in today’s media landscape.

Townsend, who has led Boswell Media to new heights with a strong digital presence, shares her insights on how an effective website can be a game-changer for local stations looking to compete with larger networks and digital-first platforms.

“Our goal is simple,” says Sherwood, “to equip radio professionals with actionable insights that can be implemented immediately, regardless of who their service provider is or whether they manage their website in-house.”

Since its launch, Better Radio Websites has rapidly gained a following among radio professionals. Its non-provider-specific content ensures every episode is relevant and impactful, for both small-market stations and large networks.

The Better Radio Websites podcast is available on major podcast platforms, including Apple, Spotify, and iHeart. A video version is available on YouTube and each episode is also featured as a weekly post on the Skyrocket Radio website.