Podimo has reached one million paying subscribers globally, a milestone reflecting the company’s dedication to supporting local podcast creators, it says.
Founded in Denmark in 2019, Podimo has expanded to six markets in Europe and across Latin America and continues to show substantial growth across all the markets in which it operates.
This early milestone has been achieved through the company’s understanding of local markets along with the contributions of its strategic acquisitions including Dag en Nacht Media, Tonny Media, and PodAds.
Podimo has already become profitable in three of its markets, and says it expects to grow dramatically by the end of 2025.
One of the reasons behind its success has been its ability to curate and deliver content tailored to the unique tastes and preferences of each region’s listeners.
Morten Strunge, CEO and Founder of Podimo said: “Reaching 1 million paying subscribers is a massive achievement from our humble beginnings in Denmark, and a testament to our model and strategy of investing in local content and building strong relationships with local creators.
“By bringing this approach to many markets, we have cemented ourselves as a global player. Many thought podcast subscription was a niche thing. It’s not.
“One million is just the tip of the iceberg, and it proves that the ceiling for this business is incredibly high when we can effectively showcase the right content to the right audience.”
Beyond the Nordics, Podimo is seeing significant momentum in regions like the Netherlands, which launched only 2.5 years ago and is already profitable.
Strunge continued: “Our growth goes well beyond the Nordics. The majority of our subscribers come from our other markets, where we’re generating 10-15x more revenue per listener than advertising and putting that directly back into creators’ pockets.
“This is about more than just business—it’s about sharing great content with people and making sure creators get the support they deserve.”
Over the past two years, Podimo has been investing heavily in its product, with significant upgrades to the user interface, resulting in a 45% increase in overall listening on the platform in 2024.
Subscribers enjoy 20 hours of content a month, across 3-4 exclusive shows per week. This has been driven by improvements in personalised recommendations and interactive community features including comments, in-show emojis, polls and fan profiles.
As Podimo continues to grow and invest in local talent along with in-depth narrative formats, deeper integration of product features, and expansion into new markets, Strunge adds: “Our mission is to become the go-to destination for spoken audio entertainment and preferred partner for creators, and we’re confident that we’ll continue to reach new heights as we evolve.”
