Russell Howard’s Wonderbox podcast signs with Adelicious

Adelicious, has signed Russell Howard’s Wonderbox, meaning for the first time since its September 2023 launch, it will introduce advertising and sponsorship opportunities.

This partnership also represents the first Avalon title to join the podcast hosting and monetisation network.

Launching into the Top 10 Comedy Podcasts, Wonderbox has seen British comedian Russell chat to guests about personal mementos they’d keep in their Wonderbox to remind them about important moments in their lives.

Guests featured in weekly episodes have included John Oliver, Jameela Jamil, Shaun Keaveny, Roisin Conaty, Munya Chawawa, Jimmy Carr, Jack Whitehall, Greg Davies and Guz Khan.

Clips from episodes have gained over 80 million views on social media, with several going viral such as  Jimmy Carr describing his dream cocktail (17 million views),  Greg Davies on his missing Paella dish (7.9 million views) and Fatiha El-Ghorri diving into language (3.1 million views).

Craig Eastwood, Commercial Operations Director at Adelicious said: “We’re all big fans of Russell in the Adelicious office, so having his well-established show, Wonderbox join our roster is a significant moment for us and we are looking forward to helping it become an even bigger success.

“The fact that Russell, Avalon, and the entire Wonderbox team have chosen Adelicious to manage the podcast’s first commercial ventures reflects our commitment to a personalised approach and our dedication to helping our creators reach their full potential.”

Jon Thoday, Executive Producer at Avalon added: “We’re very pleased to partner with the innovative Adelicious team as Russell Howard’s hugely popular Wonderbox podcast continues to build its audience around the world.”