Sport Social Podcast Network scores three new official football club podcasts
Sport Social has secured three new podcast partnerships with football clubs Stoke City, Wolverhampton Wanderers and Aston Villa.
This comes as an increasing number of rights holders look to utilise podcasting to provide loyal fans with exclusive and in-depth access to their favourite team, players and sport.
Having launched at the start of August, Potters’ Pod: The Official Stoke City Podcast is the first of the new podcasts to join the network.
Hosted by television presenter and nationally renowned content creator Rob Adcock, the podcast offers fans exclusive long-form interviews with first team players, revealing more of their personalities than ever before and tell their own stories. Its first episode features recent signing Viktor Johansson as well as co-host former Stoke City Striker Chris Iwelumo.
Sport Social has also strengthened its existing relationship with Wolverhampton Wanderers. It already supports the club with the production of its short-form news update Wolves Express.
Now, it will work closely with host, match-day commentator and fan favourite Mikey Burrows to relaunch Wolves Weekly as the fresh and renewed The Official Wolves Podcast.
Launched on 15 August, the show provides fans with in-depth discussion and debates around the team.
The new partnership with Aston Villa will include The official Aston Villa Podcast, which is set to launch on the 5 September.
Hosted by Alan McInally and Kate Tracey, the show will feature special guests including star players, coaches and club legends. Its first episode will see summer signing Amadou Onana reacting to the club’s Champions League draw – the Villains’ first ever foray into the competition.
Thomas Holdcroft, Head of Marketing and Communications at Stoke City FC says: “The launch of Potters’ Pod is an integral part of our endeavours to elevate our content offering for our supporters to be proud of and enjoy.
“We are working really positively with the Sport Social team on creating something that tells the authentic stories of well-known Potters, and helps our fans get to know the person behind the player in every episode.”
Jim Salveson, Sport Social’s Director of Sport, added: “It’s a pleasure to be joining forces with Stoke City and Aston Villa, and to be expanding our work with Wolves.
“All three clubs understand the potential of podcasting for building those crucial connections with their fans, and for giving them the content that they want.
“It’s great to be able to work with them to help make the most of these opportunities and create strong, engaging content that resonates deeply with its audience. I look forward to seeing the shows grow over the coming weeks.”