This is History podcast to be translated into five new languages
Sony Music’s Global Podcast Division is joining forces with Podster to bring the This is History: A Dynasty to Die For into new territories.
The adaptation will help the show reach new audiences across Denmark, Sweden, Finland, Norway and the Netherlands.
Hosted by award-winning historian and author Dan Jones, the podcast delves into the dramatic and scandalous lives of the Plantagenet family. They can be categorised as one of the most infamous royal families in European history and their rule was marked by internal power struggles, political intrigue and personal vendettas.
“As a global business, we are continuously evaluating how to reach audiences in new markets,” said Steve Ackerman. “Through this partnership with Podster, we’re engaging history fans around the world by making This is History: A Dynasty to Die For accessible in multiple languages and look forward to continuing to develop new ways to broaden our international reach.”
“We are so excited to finally be able to announce this partnership. Not only is this of course more great content to our portfolio at Podster, but it is also fantastic to work with a global player like Sony Music who truly understands the value of adaptation and new formats cross markets”, says CEO and co-founder of Podster, Henriette Høj Gharib.