The Daily Mail has unveiled a major rebrand and growth strategy as it aims to become the world’s most successful news and entertainment publisher.
From today, 29 July, all digital platforms including MailOnline will operate under a single masthead: Daily Mail, in a move designed to unify the brand and remove confusion for readers.
The company also announced a new goal of reaching one million digital subscribers by October 2028. It currently has more than 325,000 digital subscribers globally, including 20,000 in Australia and 50,000 in the US.
Publisher and CEO of dmg media, Danny Groom, said: “Pulling together this vast global readership under one prestigious, world-famous brand will unlock new commercial opportunities and give us the power to take on our global rivals.”
The rebrand supports its “One Daily Mail, One Million” strategy, with major investments planned in editorial technology, content tools and product innovation.
Improvements are expected across the Daily Mail app, its website, video content and newsletters, building on the rapid growth of the Mail+ subscription service launched last year.
Editor-in-Chief Ted Verity said: “One million subscribers by October 2028 is a big target. But it’s one I’m certain we can achieve because of the awesome talent of our staff and the unbeatable quality of our journalism.”
