Global’s DAX wins exclusive Taskmaster podcasts advertising contract

Global’s DAX will be the exclusive advertising partner for the official Taskmaster hit podcasts.

Taskmaster The Podcast and Taskmaster: The People’s Podcast will be added to DAX, providing a platform for advertisers to run targeted audio campaigns via host-read and spot ads.

Stand-up comedian and former Taskmaster champion Ed Gamble hosts Taskmaster: The Podcast and is joined each week by a special guest to discuss and dissect the latest episode of the show after it has aired on Channel 4.

Taskmaster: The People’s Podcast is the official fan podcast, hosted by comedian, actress and star of series 15, Jenny Eclair, alongside comedy writer and Taskmaster aficionado Jack Bernhardt. Together, Jenny and Jack look into the world of Taskmaster, talking to behind-the-scenes guests, superfans and some of the characters from the show.

Since launching in 2020, Taskmaster: The Podcast has had 30 million downloads and 200,000 listeners tune in every week.

In 2023, Taskmaster was one of Channel 4’s most popular programmes, coming in as the channel’s third most streamed title with 2.3 billion viewing minutes recorded.

The show regularly attracts over two million consolidated viewers and has viewers and critics in the UK and in the 94 countries around the world where the British version of the show is broadcast.

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