Publishers Hearst UK has entered a deal that will see both its current shows and future launches monetised via Adelicious.
Hearst UK has some of the world’s best-loved and trusted media brands, with its podcasting offering bringing the same success to audio.
The collaboration with Adelicious will initially focus on the Runner’s World UK and best’s Suddenly Single podcasts, with additional launches currently in the planning stage.
Runner’s World UK was launched in February 2018. The weekly podcast is hosted by Runner’s World UK editors Rick Pearson and Ben Hobson, with mix of news, tips and interviews with notable figures in running.
best’s Suddenly Single is presented by Tim Vincent and Editor-in-Chief of best magazine, Siobhan Wykes. Also weekly, the podcast explores how it feels to be suddenly single – yet again.
Adelicious will represent Hearst UK’s podcasts commercially, connecting their podcast content with advertisers and supporting the monetisation and growth of Hearst UK’s podcast portfolio.
Craig Eastwood, Commercial Operations Director at Adelicious, said: “Hearst UK’s roster of iconic brands has set the standard for quality journalism and storytelling for decades and their podcast offering is no exception.
“From the inspiring conversations on Runner’s World to the witty and relatable insights of best’s Suddenly Single, these shows present unique opportunities for advertisers to reach passionate and dedicated audiences.
“We are proud to bring Hearst UK’s podcasts into the Adelicious network and look forward to working with them on both these shows and some exciting new launches coming soon.”
Anna Bickerton, Platform Partnerships Lead at Hearst UK added: “Our aim is to deliver world-class audio content that engages, inspires, and entertains our audiences.
“Working with Adelicious allows us to scale up our ambitions for these podcasts, tapping into their industry-leading expertise to both unlock and maximise commercial opportunities and deliver even greater value to our listeners.”
