Global and iHeartMedia have signed a deal to license, distribute and represent each other’s chart-topping podcast portfolios.
In the UK iHeartPodcasts, will be available on Global Player and via DAX, Global’s digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the DAX network.
iHeartPodcasts publishes more than 800 podcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between.
In the US, Global’s high profile podcasts will be available on the iHeartRadio App and will be monetised by iHeartMedia’s industry leading audio sales force.
Conal Byrne, CEO of iHeartMedia’s Digital Audio Group said: “Podcasting has exploded as the newest mass-reach medium in the US, with more than 120 million Americans a month now listening – and now the opportunity for global growth is huge.
“As more international listeners engage with hit iHeartPodcasts every month, this is a great opportunity to work with the best-in-class Global and using DAX monetization teams, to find new audiences and advertisers for the best and largest podcast portfolio in the world.”
Mike Gordon, Global’s Chief Commercial Officer added: “I’m delighted that iHeartMedia is partnering with Global to bring each other’s incredible slate of award-winning podcasts to advertisers in the UK & Ireland, and the US.
“Combining the reach of our platforms and networks, and featuring talent like Jay Shetty and Brett Goldstein, and The News Agents’ Emily, Jon and Lewis, at a time when podcasts are experiencing rapid growth, will see us reaching more audiences than ever before.”
