Novel appoints audio industry veteran as its new CEO

Novel Audio has hired audio industry veteran Craig Strachan as its new CEO.

Previously, Strachan was at Amazon Music, where he was responsible for managing partner and industry relations; editorial; programming; local content strategy and growth across all marketplaces.

Before working in podcasting, he was head of brand at Amazon Music where he led all brand campaigns, social media and partnerships across Europe, Australia and New Zealand.

As CEO, Strachan will be responsible for building on Novel’s success, growing the business internationally, and further establishing its shows in the podcast category.

Craig Strachan says: “Having been part of the industry for some time, and a podcast listener for even longer, I have loved seeing how podcasts have grown into being a mainstream media.

“It’s an exciting time to join Novel, which has an ever-growing catalogue of popular, groundbreaking and award-winning shows. I look forward to further accelerating Novel’s growth in this role, including building on our recent successes with visual adaptations of the fantastic shows the team are making.”

Strachan also aims to bring his track record as an advocate and champion of diversity and inclusion to his new role, with a mission to broaden the global listener base of Novel-produced podcasts.