One billion milestone for Steven Bartlett’s The Diary of a CEO
Steven Bartlett’s The Diary Of A CEO has achieved one billion views/listens across Apple, Spotify and YouTube – a UK first and one of the first globally.
This follows the news that Apple have once again confirmed it as being the UK’s biggest podcast of the year for the third consecutive year in terms of downloads.
Also, Bartlett’s Flight Studio is now the third biggest podcast channel in the UK, despite only releasing three shows – The Diary Of A CEO, Paul C. Brunson’s We Need To Talk and Davina McCall’s Begin Again. Flight Studio is beaten only by the BBC (53 shows) and Wondery (251 shows).
Steven Bartlett launched The Diary Of A CEO in 2017, with the aim of interviewing entrepreneurs within the UK’s business landscape.
Originally an audio-first show, Bartlett quickly saw its potential and made the transition to developing the podcast into a video-first experience for viewers to follow along on YouTube in 2019.
The podcast has since attracted huge global experts and talent from an range of sectors including the likes of Simon Cowell, Jada-Pinket Smith, Boris Johnson, Seth Rogan, Maisie Wiliams, Thierry Henry, Richard Branson and many more well-known personalities across numerous different industries as well as platforming global experts that have gone on to amass millions of views such as neuroscientist Dr Tara Swart, Dr Vonda Wright and Simon Cowell.
The Diary Of A CEO is Europe’s No.1 podcast and is the second largest globally on YouTube. In November 2023, it was Apple’s no.1 show and most followed podcast in the UK, also ranking 9th globally in Spotify’s 2023 Wrapped. With more than 8 million subscribers on YouTube it has published nearly 600 episodes.
On reaching the one billion milestone, Steven Bartlett commented: “I am truly humbled—and incredibly proud—to hit the one billion mark.
“It’s frankly unfathomable to me. The show began as a passion project with just me, my laptop, and a microphone, and it has grown into something I never imagined.
“I owe the success of The Diary Of A CEO to the now 50-strong team behind the scenes—this is a result of their hard work and talent. And, of course, to the guests who appear on the podcast and our listeners all over the world.”
Flight Studio CEO, Georgie Holt, said: “The phenomenal global success of Steven and The Diary Of A CEO team has enabled every core component and methodology behind our new company, Flight Studio.
“Our mission is to scale influential IP and energise global fandoms around generational talent and ideas, we are inspired daily by the positive influence DOAC has around the world.”
Flight Studio CCO, Christiana Breton added: “The Diary of a CEO continues to break boundaries and inspire millions. We’re thrilled to see its ongoing growth and the positive impact it’s having on our audience and the opportunities this creates for our brand partners. 2024 has seen exponential growth for the brand and we have ambitious plans for 2025.”
The Diary Of A CEO is released twice weekly at 8am on Monday and Thursday across all platforms.