Acast’s VP of Advertising Product, Chris Wistow has written about the change happening in ad targeting in podcasting.
It is affected by greater user privacy and the company’s responsibility — to both its podcasters and their fans.
There’s a sea change happening in ad targeting. Every media channel, including podcasting, will be affected. But it’s something we’ve known about for several years — and that means we have a plan.
Chris Wistow, Acast’s VP of Advertising Product
Acast is focusing on what it calls Conversational Targeting, which involves IAB category targetting, keyword tatgetting, topic & trends and sentiment targetting.
