Podcast production company Neon Hum has been acquired by Sony Music’s global podcast division.
The move will streamline the company’s U.S. creative division and broaden its work for hire services under Neon Hum Founder/CEO Jonathan Hirsch.
In his new role as Vice President, Global Podcasts and Head of U.S. Creative, Hirsch will head the U.S. creative business and report directly to Steve Ackerman, Executive Vice President and Head of Global Podcasts at Sony Music.
Sony Music invested in Neon Hum in 2019 and now, with the acquisition, will continue to develop premium podcasts for its subscription channel The Binge and across its always-on entertainment slate.
In addition, Sony Music will further expand its work-for-hire business to provide more services beyond audio production for its client and branded podcasts.
“We have worked closely with Jonathan and the team at Neon Hum for several years now and value his creative and strategic vision to produce premium shows across our successful true crime and always on slates,” said Ackerman. “This move allows us to maximize Neon Hum’s creative and production input as we further grow our roster of original and client shows.”
“Neon Hum and Sony Music have always been aligned in our audio-first mentality and approach,” said Hirsch. “I’m excited for the next steps as the Neon Hum team becomes a full part of Sony Music Podcasts and we continue to produce premium audio content.”
