Sport Social Podcast Network secures new major brand partnership

A new major brand partnership has been secured by Sport Social Podcast Network for advertising across its 400 podcasts.

Visit Barbados via Mirabelle Communications has chosen the network to capitalise on this summer’s major sporting events, including the 2024 ICC T20 Cricket World Cup. It will be running targeted advertising campaigns through Sport Social’s cricket shows to reach a wide audience of engaged fans with bespoke content.

Sport Social has historically seen a surge in interest and engagement from podcast listeners during significant sporting events, creating opportunities for brands as fans seek out new ways to engage with their favourite sport.

In 2023, the network saw a 96% increase in downloads of its cycling and cricket podcasts during The Ashes and Tour de France respectively.

Partnering with Sport Social for May 2024, Visit Barbados will be the official sponsor for over 30 cricket podcasts. It comes in the run up to matches between England and Scotland in Barbados as part of the 2024 ICC T20 Cricket World Cup.

The sponsorship will include host-read ads and advertisements featuring well-known cricket legends, providing bespoke content to numerous shows hosted by Sport Social, such as Wisden Cricket Weekly and Simon Hughes’ The Analyst.

Speaking about the partnerships, Paul Swaine, Brand Partnership Director of the Sports Social Podcast Network said: “Advertising is always evolving and we’re seeing a real shift towards more targeted means.

“With podcast advertising, especially on dedicated networks, you can segment audiences into really niche categories, something we find that the brands we work with really value.

“Sport podcasts in particular offer a unique opportunity, as they often attract very loyal, very engaged listeners, who are keen to soak up everything about their favourite sports.

“Our work with Visit Barbados will be focused on helping them to tap into this, ensuring they can make the most of the upcoming summer of sport.”

Get real time updates directly on you device, subscribe now.

You might also like