Advertisers using Amazon DSP can now access digital audio, podcast and streaming inventory powered by Triton Digital with the benefit of Amazon’s authenticated first-party data for campaign planning, targeting and measurement.
The company says this integration is designed to meet growing advertiser demand for data-informed, cross-channel audio buying, providing brands with a more unified way to activate campaigns across Triton’s global audio supply.
By combining Amazon’s shopping, browsing and streaming signals with Triton’s inventory, advertisers are expected to achieve greater precision and scale in their audio campaigns.
John Rosso, President and Chief Executive Officer at Triton Digital, commented: “Amazon’s addition to our programmatic marketplace gives advertisers a new, data-rich way to reach premium audio and podcast audiences at scale.
“Pairing Amazon’s first-party signals with Triton’s global audio inventory makes campaigns smarter and more measurable, and it’s another example of how we’re building the connective tissue between digital audio and the broader programmatic ecosystem.”
Chris Conetta, Director of Amazon DSP Supply, added: “Amazon DSP allows advertisers to apply signal-driven precision and measurability to digital streaming audio and podcasts — a space where brands have historically lacked that level of insight.
“This integration with Triton Digital continues to expand that opportunity, by connecting Amazon DSP’s audience insights and optimization capabilities to premium streaming audio and podcast inventory at scale, so brands can confidently invest in audio as part of a full-funnel strategy.”
The move further extends Triton’s programmatic partner network and highlights the increasing importance of data-driven solutions for audio advertising professionals.
