Every Premier League club now has at least one dedicated podcast on the Sport Social Podcast Network, with nine clubs producing their own official shows.
This development marks a significant shift in how football clubs are using audio to engage fans, moving beyond traditional media and social platforms to embrace long-form, direct-to-fan content.
The trend is not limited to the UK. Spotify has reported that soccer podcast listening in the United States has increased by more than 380% since the start of the current competition, making the US the top market for soccer podcast consumption for the first time.
Alongside the growth in official club podcasts, there remains a strong ecosystem of fan-led shows and independent coverage.
Every Premier League club is represented on Sport Social, with many clubs relying on established fan-led podcasts to maintain their presence in the space.
The market now features a mix of independent “fancasts” and rights-holder content, reflecting an evolution from a purely fan-driven medium to one where nearly half the league is investing in official productions as part of their media and communications strategies.
Sport Social Podcast Network has played a role in this expansion, supporting both new official club podcasts and long-standing independent shows over the past year.
Jim Salveson, Director of Sport at Sport Social Podcast Network, commented on the shift: “This feels like a real milestone for football podcasting.
“Fan voices have always had a strong presence in the space but having a fantastic selection of shows covering every Premier League team is a real testament to Sport Social Podcast Network and how it supports creators.”
Jim added that clubs are now entering the podcast space with a clear understanding of its potential to connect directly with fans and to host meaningful conversations that build trust and attract new audiences.
The rise in official club podcasts suggests that audio is becoming a core communications channel for clubs, offering more control over messaging and deeper engagement than shorter-form platforms.
For the wider industry, this marks a point where podcasting is now seen as essential infrastructure within football media.
