The coronavirus has changed our lives in many way and is affecting our habits too.
Podcast listening has been growing for sometime now, but the pandemic has changed how and when we listen to them. Mobile listening is on the increase, as is the platforms we choose.
As you might expect, sports podcasts have recently suffered because nothing has been played over the past couple of month. Advertising money is still being moved from offline to digital and where its placed, has also seen a shift.
Podcast listening has shifted as people no longer commute to get their audio fix.
The keen interest in current affairs and light-hearted comedy shows, coupled with people yearning for the social interaction of human dialog, is having a positive effect on podcast listening.
During lockdown and without commuting, peoples’ preference leans towards audio plus video. Purely audio streaming volumes were almost universally down across all regions during the pandemic, according to Midia Research, but most record labels pointed to a strong rise in YouTube and Vevo streams.
From digiday.com
