The loyalty programme technology provider, Antavo Loyalty Cloud, has launched a new industry podcast series.
Released weekly, each episode of Loyalty Stories will feature insightful conversations with loyalty professionals and consultants from around the world.
Antavo’s loyalty expert and senior director, Michelle Ellicott-Taylor will host the podcast with her team. They will interview experts and agencies advising some of the world’s biggest brands on their loyalty programmes. The show will explore the challenges, best practice, innovation and customer experiences driving today’s loyalty industry.
Episodes will be released each Tuesday, with the first out today, 6 February featuring Dean Lanzman, a specialist in loyalty, and data strategy.
Guests in future episodes will include the likes of EPAM, TLC, Gale, Frog/Capgemini, VML (formerly Wunderman Thompson) and renowned loyalty industry experts such as Phil Shelper, author of Loyalty, The Complete Guide.
The Loyalty Stories video podcast is produced by loyalty technology provider Antavo, also known for its annual Global Customer Loyalty Report, highlighting trends in the loyalty industry.
Commenting on the launch, Zsuzsa Kecsmar, co-founder and Chief Strategy Officer at Antavo said: “There are incredible teams behind the loyalty programmes we use each day, and these professionals include senior leaders, consultants, system integrators, strategists and planners.
“With the Loyalty Stories podcast, we’re able to give listeners a peek into their world to see how they approach loyalty marketing, respond to ever-changing consumer behaviour and build loyalty programmes that build engagement and boost their clients’ bottom lines.”
Loyalty Stories is available on Apple Podcasts, Spotify and YouTube. If you are interested in featuring on the show, email podcast@antavo.com
