Crowd Network has hired two new video producers following an increase in demand for video and social content.
This follows the company’s successful launch of the YouTube channels for two of its most popular sports podcasts this year, FC Bullard and For The Love of Rugby.
YouTube channels are one of Crowd’s wider content marketing offer, as it broadens beyond podcast production into video, social media strategy, merchandise support, and live show launches.
The company has also worked to bring multichannel women’s sports content to audiences including launching the Chelsea women’s team’s We Are Chelsea podcast in March this year. It received over a million views across Chelsea’s digital channels just two weeks after launch, with TikTok videos hitting 50 million views over summer.
Crowd now works with many household names to increase their exposure across channels such as podcasting, social media and more. This includes Greenpeace’s Oceans: Life Under Water which won the bronze award in the Climate category at the British Podcast Awards in 2024.
The company says its partnerships with big brands are set to grow in 2025 as it eyes new collaborations.
Mike Carr, CEO at Crowd Network commented: “We’ve seen the market undergo massive change in the last year alone.
“Audio and even video is no longer the only avenue in podcasting but we’re now seeing a need to provide a 360 approach to working with brands to achieve successful multichannel engagement with audiences.
“This year has been a pivotal one for us. Welcoming big names such as Greenpeace and Chelsea to Crowd Branded, has enabled us to work with some incredible teams, who are keen to tell stories and reach new audiences in a fresh, dynamic way.
“I’m excited to see how our team continues to expand our branded offering to achieve impactful engagement with fans and audiences.”
