Acast appoints new Content Director for Ireland

Acast has appointed Jennifer Dollard as Content Director Ireland, to lead the company’s podcast development efforts in the market.

Dollard, who has been promoted from her previous role as Senior Content Development Manager, will work with Ireland’s podcasters, as well as bring both new and established podcasting talent to the Acast Creator Network. She will also work on growth support, and a wide range of monetisation options including advertising and sponsorship, and fan-supported tools such as Acast+.

As part of Acast’s further investment into Ireland’s thriving podcasting industry, the company has also hired Hannah O’Connell as Associate Partner Manager.

O’Connell, who will work closely with Dollard, previously worked at Bauer Media Ireland as Social & Digital Media Manager. She was also a presenter at SPIN 1038 and is the host of the popular Line of Duty fan podcast Shrine of Duty.

Jennifer Dollard, Content Director, Acast Ireland said: “We have more than our fair share of talented creators on this small but mighty island, and Acast is proud to be home to many of its best shows.

“I’ve worked with Ireland’s inimitable podcasters for three wonderful years, and this next step will allow me to more closely influence podcast development here. Podcasting is maturing at a rapid rate and Acast is leading the charge, putting creators first and ensuring they’re fairly rewarded for their craft.”

Since launching in Ireland at the end of 2019, Acast has seen the market flourish both in terms of content and commercial growth. The company’s listening data shows that its podcasts enjoy over 7.5 million listens in Ireland every month.

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